During the 2023 World Congress of Dermatology, a Beauty Science showcase at the P&G SgIC

3 pictures: 1) a crowd of influencers preparing to enter the event; 2) a seated audience viewing the opening movie; 3) an influencer peering upward, wearing a Virtual reality headset, against a vividly colored Skin Virtual Reality experience

July 24, 2023

The 25th World Congress of Dermatology took place in Singapore this year, with more than 11,000 derms from all over the world gathered at Suntec from July 3rd to 8th. P&G Beauty was a major presence. 24 of our international scientific poster submissions were accepted, several of which came from the P&G Singapore Innovation Center (SgIC). We also hosted 4 scientific symposia, that were often standing room only. Several of our own P&G Singapore Innovation Center (SgIC) scientists represented their own work.

In conjunction with the World congress of Dermatology, we launched the P&G Beauty Continuum at the SgIC. The Beauty Continuum is an exclusive mixed reality representation of our Beauty science, complete with a feature film, gamified VR experiences and breakthrough new beauty diagnostics.

Over the course of the last 2 weeks, we've had more than 100 influencers, dermatologists, media and customers from all over the world stop by for an exclusive tour of the P&G Beauty Continuum. Our guests were thrilled by the experience.

Thanks to the SgIC community, led by Yuko Nakamura for their tremendous support in making this event a success! And congratulations to the Beauty Continuum core team of David Khoo, Sara Tan and Shahana Nayak Chowdhury for the amazing work in bringing this to life! ✨✨ 🎉

#skincare