Our mission
For more than 2 decades P&G has leveraged Open Innovation to sustain business growth and increase the rate of successful innovations. From its conception, Connect + Develop was designed to adapt to an ever-changing innovation landscape and to lead new ways of innovating in an “Open” framework. Our mission, to Anticipate, Activate, Amplify, and Accelerate Innovation through External Partnerships, best captures this mindset.
C+D partnerships span across all functions including academia, research labs, start-ups, corporate & industrial partners, and innovation consultants. As a part of the Corporate organization, C+D activities in Singapore focus on opportunities at the intersection of the key research areas of the SgIC and global challenges.
C+D & A*STAR partnership
The C+D program at the SgIC thrives from its close collaboration with an extensive network of partners in Singapore and the region to drive the next generation of consumer products and solutions.
The P&G SgIC works closely with Singapore’s Agency for Science, Technology and Research (A*STAR) and has signed a multi-year Master Research Collaboration Agreement. This partnership includes the major Universities and Polytechnics in Singapore.
This agreement promotes collaborative research, knowledge sharing and talent development between the SgIC and the research community in Singapore. The agreement is one of P&G’s largest public-sector research collaborations.
Research Publications
While inspiring and driving innovation, our research collaborations have also led to a growing list of academic publications, many in top-tier scientific journals across multiple disciplines.
Here are just a few of the publications that have been released in recent years.
Evaluating the Efficacy of Skincare Product: A Realistic Short-Term Facial Pore Simulation, IS&T Electronic Imaging – Imaging and Multimedia Analytics at the Edge Conference
Simulating Changes in Facial Blemishes via Physics-based Modelling, Winter Conference on Applications of Computer Vision 2024
Automatic Skin Quality Assessment for Everyone, IS&T Electronic Imaging – Imaging and Multimedia Analytics at the Edge Conference
GTADT: Gated Tone-sensitive Acne Grading via Augmented Domain Transfer, Multimedia Tools and Applications
Inter- and intra-observer agreement in dermatologists' diagnoses of hyperpigmented facial lesions and development of an algorithm for automated diagnosis, Skin Res Technology
Early onset of senescence and imbalanced epidermal homeostasis across the decades in photoexposed human skin: Fingerprints of inflammaging, Experimental Dermatology
Niacinamide mitigates SASP-related inflammation induced by environmental stressors in human epidermal keratinocytes and skin, Int J Cosmet Sci
Biomimetic Stratum Corneum Liposome Models: Lamellar, Membranes
Wearable EEG-based classification of odor-induced emotion, 11th International IEEE/EMBS Conference on Neural Engineering (NER)
Multilayer Network Framework Reveals Cross-Frequency Coupling Hubs in Cortical Olfactory Perception, Annu Int Conf IEEE Eng Med Biol Soc
Odor Pleasantness Modulates Functional Connectivity in the Olfactory Hedonic Processing Network, Brain Sci
Community Analysis of Brain Functional Networks Reveals Systems-Level Integration in Olfactory Hedonic Perception, Annu Int Conf IEEE Eng Med Biol Soc
Wearable EEG Entropy and Spectral Measures for Classification of Consumer Reward-based Evaluation of Odor Stimuli, Annu Int Conf IEEE Eng Med Biol Soc
Lateralized Frontal-To-Temporal Cross-Frequency Coupling in Cortical Processing of Pleasant Odors, 10th International IEEE/EMBS Conference on Neural Engineering (NER).
Decoding Olfactory Cognition: EEG Functional Modularity Analysis Reveals Differences in Perception of Positively-Valenced Stimuli, Lecture Notes in Computer Science
Olfactory-induced positive affect and autonomic response as a function of hedonic and intensity attributes of fragrances, 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC)
Evoked brain responses in odor stimuli evaluation-an EEG event related potential study, 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC)
Understanding the microbial basis of body odor in pre-pubescent children and teenagers, Microbiome
Fast-Bactericidal Effect of Polyion Complex Nanoparticles on Gram-Negative Bacteria, ACS Appl Nano Mater