Data Science & Modelling
The field of Data Science & Modelling growing at a fast pace, fueled by current industry trends, including the rapid advances in artificial intelligence.
P&G is known for its deep consumer understanding, which give us the ability to identify new insights that are the foundation for irresistibly superior products.
At the P&G Singapore Innovation Center, the role of the Data Science & Modelling team is to turn our extensive consumer understanding into a competitive advantage that accelerates growth. We accomplish this with a combination of unique and often proprietary data streams, customized algorithms and scalable platforms. These can be adapted to the varying needs of specific businesses.
The primary focus our team is to enable Irresistible Superiority with data science.
Core challenges
Superior Insights/products – Integrate and activate diverse data streams (text / images / video / social / demographics) to identify novel insights.
Superior Consumer Engagement – Create intelligent adaptive consumer engagement platforms.
Communication relevancy – Use computer vision methodologies to communicate product efficacy in a relevant way.
