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Data Science & Modelling
The field of Data Science & Modelling growing at a fast pace, fueled by current industry trends, including the rapid advances in artificial intelligence.
P&G is known for its deep consumer understanding, which give us the ability to identify new insights that are the foundation for irresistibly superior products.
At the P&G Singapore Innovation Center, the role of the Data Science & Modelling team is to turn our extensive consumer understanding into a competitive advantage that accelerates growth. We accomplish this with a combination of unique and often proprietary data streams, customized algorithms and scalable platforms. These can be adapted to the varying needs of specific businesses.
![Portrait of a man in a laboratory](http://images.ctfassets.net/ey58vr6kob0e/5ZoFpQCt693mPElfFrHfXr/df5f3877929059791314a0512bb561ef/SgIC_-_Digital.png?fm=webp)
![Gear icon](http://images.ctfassets.net/ey58vr6kob0e/5orrSSE3tmZZcmCdi8GobT/f417989e0e81d13156c0496b2bd351aa/Gear.png?fm=webp)
![Science icon](http://images.ctfassets.net/ey58vr6kob0e/5MAft7qGPUQ0J31o5jkcwK/3f34216b0a0462bcd84e31296074abca/Science.png?fm=webp)
![VR icon](http://images.ctfassets.net/ey58vr6kob0e/2dckeMhWmwGZqa8J6f159y/4791baf144b1bbbea36d6da48478470e/VR.png?fm=webp)
The primary focus our team is to enable Irresistible Superiority with data science.
Core challenges
Superior Insights/products – Integrate and activate diverse data streams (text / images / video / social / demographics) to identify novel insights.
Superior Consumer Engagement – Create intelligent adaptive consumer engagement platforms.
Communication relevancy – Use computer vision methodologies to communicate product efficacy in a relevant way.
![Image compilation of laboratory technologies](http://images.ctfassets.net/ey58vr6kob0e/3Ro6Uuywsf0OSBIDRGRGnW/ae8a7fd211abbdf4bf52a96ce7310176/SgIC_-_Digital_2.png?fm=webp)